Released on: May 13, 2008, 10:59 pm

Press Release Author: Lara Shannon

Industry: Apparel & Fashion

Press Release Summary: Beauty Mate was created by an Australian guy looking for a
stylish, yet straightforward range of products that cater for an active lifestyle
and the Australian conditions that don't do men's hair or skin any favours.

Press Release Body: Beauty Mate is pleased to announce that it has signed a new
Sponsorship and Partnership agreement with the Ballarat Football League for 2008.

Beauty Mate is a quality new range of Australian made hair and face products that do
the job, without the fuss. Beauty Mate offers a fresh, new approach to men's
grooming, and was developed by an Australian guy looking for a stylish, yet
straightforward range of products that cater for an active lifestyle and the types
of conditions that don't do men's hair or skin any favours.

Under the terms of this agreement, Beauty Mate will provide all 11 BFL Senior Clubs
with 16 "Beauty Mate" Gift packs valued at $80 each to provide as a weekly "best
player" Award - with the total value of the sponsorship reaching approx $14,000!
Clubs will also be provided with their own unique "user code" and any purchases made
from the Beauty Mate website will see BFL Clubs receive a trailing commission -
providing much needed revenue for the clubs!

Ballarat FC CEO Rod Ward said; "This is a great partnership, which provides
fantastic exposure in regional Victoria for a new start up Australian company, and
which provides very valuable weekly awards for BFL clubs and players. Of course,
players will take a great deal of pleasure and receive great benefit from their
Beauty Mate weekly award, which is a fair change from your more traditional type of
best player award".

Beauty Mate Founder, Peter Maloney said; "As an Australian made and owned product,
it is important that Beauty Mate is able to support home grown talent. We hope that
by providing the weekly awards and helping raise funds for the grass roots footy
clubs in the BFL, we are able to demonstrate our commitment to the local community
as well as to men's health. Particularly as funds raised through the sale of the
hair care products will help fund the work of the Prostrate Cancer Foundation of
Australia. Mate is a quality Australian product that men can trust, without the
hype".

For further details please contact Beauty Mate PR Manager, Lara Shannon on 03 9647
9477 or lara@beautymate.com.au


Web Site: http://

Contact Details: To find out more about Beauty Mate, visit www.beautymate.com.au